Dr. Scholl’s Original Collection at Sportie LA

Dr. Scholls party

Hello from NYC! Before catching up on Fashion week happenings I wanted to share shots from last night’s fabulous Melrose Avenue party at Sportie LA to celebrate the launch of the new Dr Scholl’s Original Collection. This was a night filled with cocktails, food trucks, music with celebrity DJ Johnny Wujek and graffiti activations. All party-goers were given a pair of Dr. Scholl’s Exercise Sandals plus the opportunity to have them custom graffitied.

 

Dr. Scholls party in NYC

Dr. Scholls event

Dr. Scholl’s exercise sandals

rustic bar area

Dr. Scholl’s event in NYC

food truck in new york

Pioneer DJ booth

Dr. Scholls sandals

Dr. Scholl’s New York

It was hard not to bring my new white Dr. Scholl’s Exercise Sandals here with me to NYC but they’ll just have to wait at home in sunny LA while I run around here between shows in snow boots. I’m excited to share my coverage of New York Fashion Week with you and I hope you’ll follow along here and on my instagram at @thecurrentcrush.