Yesterday morning I had the opportunity to attend a sneak peak preview and press breakfast at the brand new, first ever F21 Red store here in LA. F21 Red is a new concept store for Forever 21 and offers a greater selection of the trend led staples that Forever 21, 21 Men, Forever 21+ and Forever 21 Girls is known for carrying. My morning at F21 Red started off with breakfast…
after a few pastries, we toured the 18, 000 square foot space and learned more about the concept behind F21 Red. I loved the wider aisles, shopping carts (this was really exciting to me because my arm sometimes falls asleep from loading up on too many cute things when I shop) and the way all the colors of like items were displayed together:
The new store set-up team is hard at work readying this fabulous new site for Saturday’s Grand Opening and it was a treat to see it still in progress and feel the excitement about this first F21 Red location.
My friend Brittany and I were tickled to be able to go behind the counter for a shot with this great, big neon sign!
If you’re in the LA area and would like to attend this weekend’s Grand Opening, please click here for more details.