F21 Red Preview

currently crushing, f21 redYesterday morning I had the opportunity to attend a sneak peak preview and press breakfast at the brand new, first ever F21 Red store here in LA.  F21 Red is a new concept store for Forever 21 and offers a greater selection of the trend led staples that Forever 21, 21 Men, Forever 21+ and Forever 21 Girls is known for carrying.  My morning at F21 Red started off with breakfast…



currently crushing, f21 red press breakfastafter a few pastries, we toured the 18, 000 square foot space and learned more about the concept behind F21 Red.  I loved the wider aisles, shopping carts (this was really exciting to me because my arm sometimes falls asleep from loading up on too many cute things when I shop) and the way all the colors of like items were displayed together:

currently crushing, f21 red southgateThe new store set-up team is hard at work readying this fabulous new site for Saturday’s Grand Opening and it was a treat to see it still in progress and feel the excitement about this first F21 Red location.

currently crushing f21 red southgatecurrently crushing, f21 red southgatecurrently crushign, f21 red southgatecurrently crushing, f21 red southgateI especially liked the spacious feel of this new store and it’s glam red touches and neon signs.

currently crushing, f21 red southgatecurrently crushing, f21 red southgate, lipstick and leopard print brittany sageMy friend Brittany and I were tickled to be able to go behind the counter for a shot with this great, big neon sign!

currently crushing, f21 red southgateIf you’re in the LA area and would like to attend this weekend’s Grand Opening, please click here for more details.