The highlight of my Coachella weekend was, without a doubt, The PANDORA Jewelry Experience. For the first time ever, PANDORA Jewelry partnered with leading designers, influencers, editors and lifestyle brands to bring a 3-day fashion extravaganza to the Gene Autry house at the Parker Palm Springs in the Coachella Valley. Exclusive invite-only runway shows from SIWY Denim, Plenty by Tracy Reese, Nanette Lepore and WHiT combined with interactive brand experiences on the Autry lawn inspired guests to flaunt their individuality and celebrate their creativity through art, music, beauty, style and jewelry.
For more than 30 years, PANDORA has been making it’s mark in the international fine jewelry industry and is world-renown for it’s high-quality, hand finished designs made from genuine materials at affordable prices. The reason for this wonderful experience in the desert was to celebrate the brand’s new campaign – the #ArtOfYou – with the more than 1,000 guests that gathered to unleash their inner self-creator and celebrate festival fashion!
From runways to art murals, the celebration continued with Minnetonka. The sponsor created an artistic experience with a community paint-by-number mural and offered us artisan ice pops to enjoy and cool off with.
Disney set up the Minnie Mouse Oasis Lounge which included Minnie manicures and an adorable candy station:
I also loved visiting the Tinker Bell Oasis Lounge which featured a top-knot beauty bar, flash tattoos, apparel and accessories to help channel my inner pixie.
As a fan of art, music and fashion (and collector of PANDORA jewelry) the PANDORA Jewelry Experience was an amazing 3-day event that I was thrilled to be a part of. The brand’s #ArtOfYou campaign and message to festivalgoers and fans sums it up perfectly:
‘Your jewelry isn’t just jewelry. It’s the story of you. Who will you create today? ‘
‘Every day is a new chapter. An exploration of character and mood.’